Privacy Policy

World Metro Guide ("we", "us", or "our") operates the website worldmetroguide.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

• Usage data. Pages visited, time spent on site, referring URLs, browser type, and device type - collected automatically via Google Analytics and Microsoft Clarity.
• Contact form submissions. When you fill in our contact form we collect your name, email address, and message content. This data is processed by Salesforce Web-to-Lead.
• Cookies and local storage. We use first-party cookies for session management and third-party cookies for analytics. You can control cookies through your browser settings.

2. How We Use Your Information

• To operate and improve the website and its content.
• To respond to enquiries submitted via the contact form.
• To understand how visitors navigate the site (analytics).
• To monitor site performance and diagnose technical issues.

We do not sell, rent, or trade your personal information to third parties.

3. Third-Party Services

We use the following third-party services that may process your data under their own privacy policies:

• Google Analytics - website traffic and behaviour analysis.
• Microsoft Clarity - session recording and heatmaps to improve usability.
• Vercel Analytics - privacy-friendly performance monitoring.
• Salesforce - contact form processing and CRM.
• Travelpayouts - affiliate travel links shown on some pages.
• Google AdSense - advertising service that may use cookies and web beacons to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site. You can opt out of personalised advertising by visiting Google Ad Settings.
• Infolinks - contextual advertising service that displays ads based on page content. Infolinks may use cookies to serve relevant advertisements.

4. Cookies

Our website uses cookies to function properly, collect analytics data, and serve advertisements. There are three categories of cookies on this site:

• Essential cookies - required for the site to function correctly. These cannot be disabled.
• Analytics cookies - set by Google Analytics and Microsoft Clarity to help us understand how visitors use the site.
• Advertising cookies - set by Google AdSense and Infolinks to display relevant advertisements. These may track browsing behaviour across websites to personalise ads.

You can disable or delete cookies at any time through your browser settings. To opt out of personalised advertising, visit aboutads.info or the Google Ad Settings page. Note that disabling certain cookies may affect site functionality.

5. Data Retention

Analytics data is retained for up to 26 months as configured in Google Analytics. Contact form submissions stored in Salesforce are retained until you request deletion. We review and purge unnecessary data periodically.

6. Your Rights

Depending on your jurisdiction, you may have rights including:

• Access to the personal data we hold about you.
• Correction of inaccurate or incomplete data.
• Deletion of your personal data ("right to be forgotten").
• Objection to or restriction of processing.
• Data portability (where applicable).

To exercise any of these rights, contact us at privacy@worldmetroguide.com.

7. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. External Links

Our site contains links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies when you visit them.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

Questions about this Privacy Policy? Reach us at privacy@worldmetroguide.com or use our contact form.